‘Air’ is the slam dunk story of Nike’s game changing shoe

Share: A movie about Michael Jordan who is considered the best basketball player to exist and  one of the greatest athletes of all time  certainly isn’t exactly rare. That’s why “Air” sets out to tell the lesser-known story of how a group of employees at Nike came together to create a shoe specifically for Jordan so he could switch his endorsement.  Despite the expansive amount of awards Michael Jordan has received over the course of his life  including the incredibly rare switch from the NBA …

American companies kowtow to Chinese money

Share: A year ago, Nike unveiled its “Dream Crazy” ad. It featured former quarterback Colin Kaepernick, best known for kneeling during the national anthem in protest of police brutality and racism. The message, printed over the image of Kaepernick staring back at the camera, told the viewers: “Believe in something, even if it means sacrificing everything. #JustDoIt.” For days, social media was filled with squabbling between those who supported Kaepernick and applauded the sentiment, and naysayers who hated the ad and called for a boycott …

Tiger Woods is golf

Share: When you think of golf, you think of Tiger Woods. He is one of the greatest golfers of all time. While Woods isn’t the same dominant force as he was over a decade ago, he has definitely faced his share of uphill battles. Many believed he would never win another championship again, but with his incredible playmaking and progression throughout the year, he shockingly won the 2018 Tour Championship, marking the greatest comeback ever seen in golf. Tiger Woods’ name is synonymous with golf, …