Courier

• Our local display rate is $10 per column-inch for all 2-, 3- or 5-column ads.
• For a 1-column ad the local rate is $14 per column-inch.
• Full-height (15.5-inch) ads over 2 inches wide are available at $75 per inch of width.
• Our base national rate is $20 per column-inch for all sizes.
• Color ads require an additional 50 percent, and are available only at the full width or full height of a page.

The column-inch measurement of an ad is approximately half its area in square inches, calculated as the product of its width in columns and its height in inches.

Local advertisers may calculate the cost of a display ad as its measurement in column-inches multiplied by $10.

Prices for some popular sizes are listed on the Display Rates table, below, which lists prices for one-time buys.

Frequency discounts are also available, and listed following.

Because repetition is key to effective advertising, the Courier encourages insertion in multiple issues through the following schedule of discounts:

Frequency discounts will apply after the minimum number of identically sized ads have been published in a given semester. For example, if you advertise four times, the first pair of ads will be billed at full price, with the second pair receiving a 10 percent discount.

However, the following prepayment discounts will apply to every issue:

• Prices are for PDF file-format copy. If your ad requires design services the Courier can customize it for you at a competitive rate based on time and detail.
• Deadline for copy and payment is 5 p.m. Thursday, at least seven days prior to publication. The deadline and publication schedule is listed below.
• Ad copy should be emailed to courierads@yahoo.com.
• Placement in specific locations cannot be guaranteed. However, every effort will be made to accomodate your requests.

• The Courier is offset printed in tabloid format.
• The physical page measures 11.375 inches wide by 17 inches deep.
• The printable area is 10.25 inches wide by 16 inches deep, with a cutoff depth of 12 inches.

The Courier's classified ad section is available for the private-party advertising of the PCC community. Classified ad rates are $1.50 per line per week, three lines minimum, with a typical line holding at most 25 characters, fewer if uppercase.

The deadline is 5 p.m. Tuesday prior to the Thursday edition, and e-mail submissions to courierads@yahoo.com are preferred. Please leave contact information in case last-minute adjustments need to be made.

All ads must be prepaid in cash, with payment accepted on campus, in CC208. An exception may be made if you allow time for your check to clear before publication.

Please send your insertion orders, advertising copy and payments to:

The entire publication of the Courier is written, edited, composed and photographed by students of Pasadena City College. Our business approach is to minimize non-journalistic operations such as billing and collections. Therefore we ask new advertisers to prepay until an ongoing relationship can be established.

When billing arrangements are reached, payment is considered due and payable upon publication. All accounts must be paid before the final edition each semester. An advertiser's written notice to cancel must be received by the normal insertion deadline, Thursday, at least seven days prior to publication.

In order to respond to changes in publication costs and competition, the Courier may revise its rates and policies at any time. Should a revision be necessary, existing contracts will, of course, be honored. A 30-day protection period will be given to new advertisers.

No alcohol or tobacco ads will be accepted. All advertisements must conform to good taste and promote legal, legitimate products and services. The Courier reserves the right to refuse any advertisement.

Tear sheets will be mailed as proof of publication.