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College appoints two new directors

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The college recently appointed Valerie Wardlaw as Interim Director of Public Relations after previous PR director Juan Gutierrez was promoted to Director of Government and Community Relations.

John Novak / Courier Valerie Wardlow, the new Interim Director Public Relations, in her tentative office in the C Building on Thursday, Sept. 5, 2013. Valerie is replacing Juan Gutierrez as he serves as the new Director of Governmental And Coummunity Relations.

John Novak / Courier
Valerie Wardlow, the new Interim Director Public Relations, in her tentative office in the C Building on Thursday, Sept. 5, 2013. Valerie is replacing Juan Gutierrez as he serves as the new Director of Governmental And Coummunity Relations.

Wardlaw previously served as a special projects consultant for the PCC Foundation and has a background in marketing, public relations, and communications and has worked for the U.S. Department of Health and Human Services in the Women’s Health Division.

Sounding eager to embark in her new endeavor Wardlaw said, “I’m very passionate about PCC and the students here. My main focus will be on how get the message out about the many wonderful programs at this college by totally utilizing social media and community outreach, she said.

Wardlaw received her masters and doctorate in psychology from Fuller Theological Seminary here in Pasadena and a bachelor’s degree in sociology from Hampton University in Virginia.

“I used to intern here at PCC as a student at Fuller and it’s great to be back,” said Wardlaw.

“I’m looking to beef-up our team at the public relations office,” she added, noting that she is currently working to add more work study students.

In his new capacity, Gutierrez will be charged with overseeing governmental and community relations for the college at the city, county, state and federal levels, according to a statement released by the college.

The duties of the area have expanded exponentially and Juan has done a fabulous job,” said President Mark Rocha in the statement. “I want to thank Juan for taking on this greater responsibility in the government relation area.”

“I am excited to build this effort from the ground up and work with our many wonderful community groups and dedicated legislators to create partnerships that will help students and our community,” said Gutierrez.

John Novak / Courier Juan Guttierrez, Director of Govermental And Community Relations, in his old office in the C Building on Friday, Sept, 6, 2013. Juan was previously the Director Public Relations.

John Novak / Courier
Juan Guttierrez, Director of Govermental And Community Relations, in his old office in the C Building on Friday, Sept, 6, 2013. Juan was previously the Director Public Relations.

Gutierrez has served as Director of Public Relations for the college since 2004. He received a bachelor’s degree in business administration from California State University, Bakersfield and an M.B.A. from the University of Redlands.

In his tenure as director of public relations for the college, Gutierrez says he’s proud of the social networking advancements he helped to develop to distribute key messages directly to the community.

Gutierrez points out how grateful he is to his staff.

“I’m extremely grateful and proud of this hardworking, award winning public relations staff,” said Gutierrez. “The advancements we made couldn’t have been made without this invaluable staff.”

Bobbi Abram, Executive Director of the PCC Foundation and Wardlaw’s former boss, said she believes Wardlaw will be able to meet the demands of her new position, “Valerie has a very proactive work-style and that will suit her well in this new position.”

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